Study Finds Google’s Penguin Update Getting Stricter Over Time
A study by Portent, an Internet marketing company, shows that Google’s tolerance of spammy links to trigger a Penguin algorithm ranking drop has declined by 30% since the Penguin algorithm launched....
View ArticleAgile Marketing Is The Perfect Management Framework For Big Testing
I’ve written about agile marketing several times in this column over the years. First, Agile Marketing For Conversion Optimization in 2010, and then, Have You Adopted Agile Marketing Yet? in 2012. Now...
View Article3 Real-Life ‘Programmatic’ Executions & What They Mean To You
Firstly, as a quick refresher, the terms ‘big data’ and ‘programmatic’ sound more complex than they are! In my last article, Why Do Big Data & Programmatic Marketing Actually Matter?, I described...
View ArticleSearchCap: The Day In Search, March 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: PPC Tablet Spending Up 112%, Smartphones Up 113% The new...
View ArticleSPONSOR MESSAGE: 2013 Autoresponders Study – Best Practices
Autoresponders are an integral part of every online marketing program. Their goal is to increase engagement and automate lead processing to help companies scale their lead generation and lead nurturing...
View ArticleGoogle, Microsoft Keynoting SMX Advanced – Register Now, 50% Of Tickets Sold
Year after year, SMX Advanced delivers the most influential personalities in search marketing as keynote speakers. This year is no exception. Google’s spam team lead Matt Cutts will take questions...
View ArticleSMX Advanced Keynote: You&A With Google’s Webspam Chief Matt Cutts
If you’ve been doing search marketing for any length of time, you’ve probably heard of Matt Cutts. As head of Google’s webspam team, Cutts and crew are charged with determining what constitutes...
View ArticleSix to Choose from: Attend a Workshop June 13 at SMX Advanced, Seattle
Attend SMX Advanced June 11-12 for pro-level sessions on maximizing paid search campaigns, building quality links, optimizing search results across multiple devices and more. Register soon to secure...
View ArticleReport: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords...
The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That’s according to the Q1 Digital Marketing...
View ArticleUnstructured Data: Turning Chaos Into Performance
As advertisers, we’re bombarded daily with new ways to work with our data, many of which promise to streamline and maximize our efforts. Yet, while all of the tools and possibilities for digital...
View ArticleLive @ SMX London: Facebook’s New Graph Search & Its Marketing Implications
In January, Facebook unveiled it’s first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the web, however. Rather, it’s powered by what people are...
View ArticleAdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report]
Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an end? Well, CPCs are rising, but ROI is still solid. RKG’s Q1 Digital Marketing...
View ArticleInfographic: 26 Ideas For Split Testing Your Search Ads
If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space. When it comes to search ads, always be testing...
View ArticleWebcast: Effective “Big Data” Management = Successful Online Marketing
Digital Marketing Depot Webcast May 14th 1:00EDT/10:PDT – When organized, search rankings, site visit and click-thru data can contribute to marketing success. During this webcast you’ll learn how data...
View ArticleSee Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday
Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn...
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